The Daily Brain Shelter: Overcome and Conquer

The Daily Brain Shelter: Overcome and Conquer

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Home Business Tips- Focus On This One Thing



When you first start your home business there are many things that require your time. This is understandable, but can lead to a bad habit as well. Many home business owners waste time every day because they do not focus on doing the most important thing to be successful.If I were to give you one home business tip I would tell you to focus your efforts on developing Internet marketing skills. None of us are born Internet marketers, but anyone with average intelligence can make a lot of money online if they learn how.

The Internet offers many advantages when it comes to educating ourselves on how to make money with our own home business. As a matter of fact there really is no excuse for anyone to be under educated on marketing their home business online.Today you can receive training in numerous ways.

This includes watching videos, listening to audio training, attending webinars, purchasing ecourses, hanging out in discussion forums, social networking on Twitter or Facebook, and purchasing physical training in the form of work books and CDs.Your goal is to become as educated as you possibly can on running your home business. As you begin to get some of the basic concepts down for your online business you are now ready to narrow down your focus even more.

You should spend the majority of your time advertising and marketing your business and generating traffic. The more different forms of traffic you have coming to your website the more sales you will eventually make.Another strategy is to focus on promoting a landing page and building your email marketing list before passing your prospects through to your website. This actually makes sense because a list can be an income stream for you in the future by allowing you to follow up with people who subscribe to it.

However, even using this strategy requires that you focus on generating traffic to your landing page. Again the most successful home business owners are those who get the most targeted traffic. Targeted traffic is visitors who come to your page because they expect to be there. This eliminates purchasing traffic who land on your page by chance.

If you are willing to focus on educating yourself on running a home business you increase your chances of succeeding. By narrowing your focus down to traffic generation you will be spending your time doing the most important thing you can to be successful.


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(The Secret Of Earning Money Online As A Newbie)
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A newbie is one of those affectionate Internet marketing terms that refers to someone who is new to making money online. In reality we are all newbies when we first attempt to use the Internet to make money. After fumbling around some of us figure out a way to earn money that works for us. In this article let's take a look at one secret that can help you get started earning money online as an Internet marketing newbie.

I personally think the most important thing you must do is identify why you want to make money. You do not need to set down and write out a lengthy list of goals to do this either! Understanding why you want to make money online will then allow you to focus on finding the best way to do that. Believe it or not there are so many different ways to earn money on the Internet that you can waste your time trying things that you have no chance of succeeding in.

Let me give you an example of what I mean by this. If the reason why you want to make money online is to earn $200 a month then starting a home business is probably not what you need to do. You are better off to do things such as taking surveys, or doing data entry. These are the types of income opportunities where you are mostly trading your time for dollars.

If your goal is to create a long-term income you might want to consider starting a blog of your own in a niche you enjoy. There are numerous examples of people earning full time incomes online as bloggers who never made a penny for the first several months they were blogging. It didn't matter to them because they enjoyed writing about the topic their blog was on. Over a period of time they developed so much content that the search engines rewarded them with high traffic.They were then able to turn that traffic into an income stream by selling advertising on their blog. This never would have been possible if they didn't understand why they wanted to earn money online to begin with.

There are numerous reasons why a person wants to make money online. A few that come to mind include quitting your job, paying bills, sending a child through college, traveling more often, increasing charitable donations, and many more. The most common reason that people come online is to make money to pay their bills. However as a newbie you need to know exactly why you want to earn money online before you can determine how
you are going to attempt to do it.

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“Very early I knew that the only object in life was to grow.”…Margaret Fuller

Walt Gemmell
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(Do You Need Your Own Website - 2 Points Of View)

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One thing that continues to be debated is the importance of a person having their own website. There are two points of view when it comes to this and in this article we will discuss those so you can make up your own mind.


1. No you do not need a website to make money online! Here are a few examples of where that is true.You concentrate on building a mailing list and selling affiliate marketing products to it. You purchase co-registration leads so you do not even need a landing page to develop your own subscribers.Your co-registration lead company builds your list for you and puts your subscribers directly into an autoresponder. Your only job in this case is to follow-up and build relationships with your subscribers. By doing this you increase your credibility and enhance your reputation with them.


It is then easier to sell affiliate products by referring them directly to the affiliate sales page because you have already pre-sold them in your e-mail messages.


Another example of not needing a website is to promote your affiliate products directly online in various ways. Many affiliate marketers will purchase a redirect URL and promote it as opposed to a promoting a bulky affiliate URL.In this case you play the numbers and know exactly how many visitors it takes to create one sale. This allows you to increase your advertising if you want to make more money because you know exactly how much money you are spending to earn a profit.

2. Yes you do need a website of your own to make money online! Here are a few examples of why this is true.By having your own website you control everything about it. You can create review pages and promote those if you do affiliate marketing. This allows you to pre sell your visitor on your product before passing them through to your affiliate sales page.

Blogging is another example of how people make money online with their own website. People who enjoy blogging are able to monetize their blogs and create profit in ways that they could not do without it. You can also add landing pages to your website hosting account and build your own list directly. Having your own website gives you flexibility to do many things that you couldn't do without one.

Ultimately it comes down to the goals of your own business and what you are comfortable working with online. Whether you choose to have your own website or not it is possible to make money both ways.

"Trust yourself. Create the kind of self that you will be happy to live with all your life.Make the most of yourself by fanning the tiny, inner sparks of possibility into flames of achievement,"...Golda Meir

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Walt Gemmell

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One common complaint you see in Internet marketing discussion forums is the amount of money people are spending in comparison to what they are actually earning. However, when you analyze this you will find that most people really do not know how much their Internet marketing business is costing them.

Let's see if we can analyze the question how much is Internet marketing costing you by reviewing it from the standpoint of money and time.One thing the Internet has become famous for is how it does not discriminate against anyone when it comes to becoming an Internet marketing success. There are people earning unbelievable amounts of money, and doing it regardless of how much money they have, their race, their sex, their age, where they live, and so on.

The two constant factors that is available for everyone is time and money. Some people have more money than they have time, and they choose to build their Internet marketing business by outsourcing various functions. Other people have more time than money, and they personally have to invest their time and learn how to do things to become successful.Nowhere is this more evident than when it comes to advertising and promotion. The bottom line with an Internet marketing business is you will never make any money if you do not have visitors coming to your website and making a purchase.

You can buy advertising in the form of pay per click and immediately begin getting traffic. This does not mean you are guaranteed to make a profit, but rather that you are guaranteed to have visitors at a predetermined price per click.If you don't have money to invest in advertising you will have to try free or nearly free methods.

The most popular of these that is been proven to be successful over the years is article marketing.Writing and submitting articles is a great way to build up back links to your website and in turn generate traffic over a period of time. This is not necessarily a fast way, but can be a consistent form of Internet traffic for you in the future.

Regardless of whether you spend time or money you should calculate what your Internet marketing business is costing you. Determine what your time is worth on an hourly rate and keep track of that every week.You should also keep track of your expenses for everything including website hosting, auto responders, advertising and marketing, domain names, and so on. By keeping track of your time on an hourly rate, and of your monthly business expenses, you can get an accurate picture of exactly how much your Internet business is costing you in comparison to the income you have coming in.

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"Could we change our attitude, we should not only see life differently, but life itself would become different."...Katherine Mansfield

Walt Gemmell
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At the backbone of every successful business is the repeat customer. While it is great to get referrals, it is important to realize that a referral may result in an interested individual taking a look at a business or store, but by and large curiosity rarely translates into sales. On the other hand, a customer who already knows what to expect, who understands your way of doing business, and who comes back for more is an almost guaranteed sale! Yet in a day and age when customer service is virtually and certifiably dead – have you ever approached a store employee only to have the person shrug her or his shoulders and tell you it’s not their job? – it becomes harder and harder to entice customers or clients to come back.

Nonetheless, here are four ways to guarantee repeat business:

1. Be careful whom you hire. He might be your Cousin Betty’s favorite nephew, but if his attitude leaves something to be desired he will be more of an albatross around your business’ neck than an asset. Business and family sometimes do not mix well, and it may become rather awkward if you have to fire your kid sister, but the bottom line is simple: whoever is working for you is representing the business, and this representation needs to be made in such a way that the customer will love to come back. Personable, kind, and polite service are a must!

2. Know your business just a little better than the competition knows theirs. If you are a carpet cleaner, you will want to keep up with the latest and the greatest innovations. Think of the termite companies that have since time immemorial tented homes in order to eradicate termites with poisonous gasses. The new innovation was orange oil and most companies simply scoffed at the idea – until one or two companies took up the challenge and learned all there was about this new product. These companies are now running circles around the competition and repeat business is guaranteed!

3. Treat your client or customer well. Friendly customer service, superior product or service, and a personalize attitude to the business are a must. Yet so is the ability to apologize and rectify a situation that might have gone wrong. If you are a dog groomer and instead of giving the Bichon Frise its special Bichon cut, you went ahead and mistook it for a poodle and gave it a poodle do. While this is a big oops, the fact that you are not charging for the service, but instead will make weekly appointments at the customer’s home to even out the cut as it grows out with complimentary nail clippings and shampoos to boot will go a long ways to ensuring that this customer likes the way you correct a mistake. The odds are good she or he will come back.

"As long as you live, keep learning how to live."... Seneca, Roman Historian

Walt Gemmell
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Customer loyalty programs can be started at any time, but many businesses start them once they have established their business and have a group of customers who make purchases often. If you want to start a loyalty program, you will need to come up with a suitable reward, make it known to everyone who visits your site, and keep your promise when a customer is deserving of a special reward.

Giving back to customers who shop on your site often is one way to maintain their business and increase sales from new customers or those who don't shop on your site on a regular basis. If you have a successful business, adding a program like this will help increase sales and build your reputation. You don't have to offer a high reward, either. Sometimes a small token is enough to generate more business. Think about what you would like to offer and how it can be delivered to the customer.

Typical customer rewards include coupons that can be redeemed for free merchandise, discounted merchandise, or other type of promotion. Making people visit your site is the goal of offering free merchandise. Chances are customers who receive these offers will visit your site and purchase additional items. Other ideas include their name entered into a drawing, free shipping, extra items, or free information, tips, or advice.

When starting a customer loyalty program, you should decide what you want to offer and when you want to start offering these items. You can choose to advertise this program in your newsletter, email, or you can post a message on your website. These are all great ways to spread the word so customers will know that they are valued and are eligible to participate in the program.

Once you have started your program, you will have to find a way to track customer orders so they will be able to receive their free items. Placing numbers on coupons, keeping close records on customer orders, and putting a time limit on when coupons and other certificates can be redeemed are all ways for you to track the success of your program and to ensure that customers receive what they deserve.

After you launch your new program, start tracking it to see how many people are taking advantage of it. You may need to make adjustments as to what you are offering, how often, and to which customers. When outlining the rules of a customer loyalty program, you should not become too complex. Set a monetary amount, number of orders placed, and frequency of rewards so customers will know exactly what they need to do in order to qualify. Customer loyalty programs are effective when they are easy to understand by the customer.

"A man is not paid for having a head and hands, but for using them."..Elbert Hubbard

Walt Gemmell
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(Online Banking For E-Commerce Business Owners )
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With more people getting involved in e-commerce the options for online banking continu e to grow. This can be especially useful for businesses that conduct their business completely online. Payments can be made through an online banking system and the bills can be paid the same way, with little or no need to travel to the traditional bank to conduct your business.

As people become more comfortable conducting transactions online, the need for online banking is growing. Some of the options will allow business owners to accept payments by credit cards and e-checks, which are deposited into their online bank account. From that account, vendors who accept payment through online banking can be paid directly. Others can be paid using the bank’s online payment options, which include sending the vendor a paper check as specified by your online banking company.

Essentially, with many of the online banking options the business has no need to ever visit a bank, unless they need cash and a drive through automatic teller machine can handle that transaction.

Many online banks also offer paper checks that can be mailed out, the ability to mail paper checks you receive to the bank for deposit or allow you to make deposits through your debit card at another bank. Having a savings account, personal checking account at the same online bank as your business account allows you the freedom to transfer funds between accounts, usually at no cost. Many also offer the option of money transfer to and from an account at a different institution, however many charge a small fee for this convenience.

Most online banks also give you the option of who is authorized to conduct transactions in the account and through separate password controls, you can track who is messing with your account. The security for online banking has made many innovative improvements in recent years to prevent fraudulent activity from draining your account before you know there is something wrong.

Most also offer the same protection as traditional banks through the Federal Deposit Insurance Corporation, although this protection is usually provided ion the event of physical theft of your money, new rules also help cover account holders, up to certain limits, for electronic theft as well. Protecting your identity and protecting your money are the common concerns of those using online banking, but the convenience of having 24 hour a day, seven day a week access through a high security banking plan can take most of the concerns away.

In most cases everything you can do at a traditional bank can be done through an online bank and the only things missing are the personal interaction with bank employees and the restriction of the bank’s hours during which you can conduct business.

"Our main business is not to see what lies dimly in the distance, but to do what lies clearly at hand."...Thomas Carlyle

Walt Gemmell
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(4 Ways To Encourage Customer Loyalty)

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Just about anyone can make a sale, but very few can make subsequent sales to the same people on a regular basis. The first time a customer visits your business and makes a purchase they are entering into a tentative business relationship with you and that is the time to begin encouraging customer loyalty. Some stores seek customer loyalty through frequent shopping incentives or lower prices for people with a loyalty card, but for most shoppers, loyalty goes beyond price.

A company hoping to build customer loyalty by price alone may be surprised to find their customers going to another location and paying more for the same items. Price may get them in the door and if the quality meets the price, may even get them through the checkout line the first time. However, to have them be loyal to your store or your service, will require more steps. There are essentially four ways to encourage customer loyalty and looking at potential customer loss backwards, can help define those steps.

Customer loyalty is based on four basic tenets including communication, relationship strength, perceived alternatives and the resolution of critical experiences. With those in mind, examine your daily business operation. If customers ask to speak to someone in charge, do they get passed around from person to person or are they put in touch with a person who can handle their concern immediately? By communicating with the customer and trying to help them the best way you can, will communicate to them your desire to keep them as a customer.

Even if the resolution to one instance is not to their satisfaction they will be apt to continue their relationship with you than if you simply said no. It would be in the best interest of any company is the only person allowed to say to a customer is the owner or highest ranking manager at the time.

This communication will also help build the relationship strength as the customer knows they can count on the business to do what is right by the customer in any given situation. They will also learn through the communication effort that the customer is not always right.

When customers believe they have alternatives, even at slightly higher prices, they are less likely to give your business another chance if communication fails to help build on your relationship. When the relationship is strong, consisting of strong service to the customer, they may find a business offering similar products or services at a lower cost, but the foundation of your relationship will keep them coming back.

At any time a major problem may occur and how that problem is handled will make the difference in customer loyalty. Starting with the question, “what can I do to make it right,” is the beginning of a negotiating session where you and the customer can work out a solution that benefits both parties. Failure to do so will cause the loss of a customer, and once loss due to a critical situation, it is unlikely they will ever return.

"A strong positive self-image is the best possible preparation for success."...Dr. Joyce Brothers

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(4 Tips TO Keep Your Business Popular)

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After being in business a while are the calls starting to dwindle? Do your workers have too much time on their hands? It is time to pump some new blood into the work place.
Use some imagination and make things start to happen again. Here are some tips to help make that happen. Try them and see if they will help.

Introducing a new product or service expands the possibility for sales. Making the new product/service a side product/service to your existing product/service can increase sales for both items. Be careful when introducing the product/service, that the old product/service doesn’t become obsolete. A side product/service to another product/service allows for contact with former customers to offer the new product/service. Checking out your competitors to see what additional items they offer can inspire new ideas for your products and services.

Advertising is an area in which changes will cause others to take notice of your business. You might want to consider using a mascot or new spokesperson for advertising. If you don’t want to go that far, just change the colors on the advertising. Millions of people tune in the Super Bowl each year just to watch the new advertisements. This is a good example of how change can draw business. Children and animals draw a lot of attention to advertising. Of course, there is always sex appeal to attract new customers.

Offering gifts and discounts can increase sales. Everyone loves a bargain. The gifts don’t have to be expensive. Many years ago, companies offered free glasses and towels as incentives to buy a product. It caused a lot of repeat customers trying to set a complete set of glasses or towels. Discounts and sales are always crowd pleasers. Bargains are hard to find, thus making them drawing cards for businesses. Mailing coupons to entire neighborhoods or cities, gets your business name and phone number in the hands of a number of people that you normally might not reach.

Expanding your horizons can expand your business. Try expanding slowly at first, such as citywide or statewide. If that doesn’t work go global. The internet can help make this happen. Start a website and put it on several search engines. Offer other websites advertising on your website for advertising on their sites. Online access helps over come the delays of time zones. It also makes your company accessible 24 hours a day. To streamline service, create a product specific website with regular updates, produce/service news, photos and scheduling information.

No one knows for sure if a business is going to succeed or not. By using available tools, such as advertising on the internet, gives the company an extra edge. Change keeps the company from becoming stale and outdated. If you aren’t sure what and how to change your company, there are numerous sources available. Articles, websites, software and work shops are just some of these sources. You have started the business, treat it like a baby, and put everything you have in it to make it succeed.

"Nothing builds self-esteem and self-confidence like accomplishment."...Thomas Carlyle

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